Fact: Nearly 70% of searchers do not look beyond the 1st page of search results.
Our Search Engine Marketing or SEM services begin with the development of a strategic marketing plan that includes a web site review, past performance and competitive analysis, industry research, proper keyword selection and tactical planning.
It is common to employ a combination of both organic search engine optimization techniques and paid efforts for ultimate online success. However, many of our clients opt only for organic (non-paid) search techniques with excellent, long lasting results. If you choose to have us include a paid or pay per click program through Google or Yahoo, we can manage your campaigns expertly as we are a Google approved agency.
After we make the choice together on the strategies that will best fit your goals; we then implement the plan, monitor the results over a period of time and make necessary adjustments as we go. We provide you with monthly traffic analysis and ranking reports to track our progress and communicate our upcoming objectives. Our ultimate goal is to improve your website’s visibility so potential customers can find you. This, in turn, improves your revenue, traffic and overall business performance.
All of our search engine marketing services begin with an initial site review, audit, and strategy development plan. This will allow us to understand your specific needs, research your competitors, and create a targeted plan to meet your goals. Based upon this information and plan, we then begin to apply various techniques both on and off-site to prepare your site for better visibility.
Included in this initial planning phase:
This option includes meta tags and on page optimization for 5 pages, Google Pay-Per-Click set-up and management, monthly work summary and ranking report.
This option includes meta tags and on page optimization for 5 pages, 10 keyword silo target for rankings increase each quarter, social media management, blog post creation, Google Pay-Per-Click management if requested, monthly telephone conference, monthly work summary and ranking report.
This option includes meta tags and on page optimization for 10 pages, 15 keyword silo target for rankings increase each quarter, detailed marketing plans, social media management, annual goal setting, content building, blog post creation, content building, Google Pay-Per-Click management if requested, monthly work summary and ranking report, bi-monthly telephone conference.
This option includes meta tags and on page optimization for 20 pages, 15 keyword silo target for rankings increase each month, power page development, content building, detailed marketing plans, social media management, blog post creation, press releases, annual goal setting, Google Pay-Per-Click and Facebook PPC management if requested, monthly work summary and ranking report, bi-monthly telephone conference.
This option is a customized plan based upon ROI goals and specific needs. Call 704-545-2868 for a custom quote.
There are two major types of search engine results: organic and paid.
- Organic (or natural) search engine optimization and search engine promotion is the employment of a combination of both "on-the-page" and "off-the-page" tactics to improve the rankings of web pages on the textual organic search results pages of major search engines across a defined set of keyword phrases. An effective search engine optimization and search engine promotion campaign can result in high placements on the search results and lead to more targeted web site traffic. Methods include on-page structure, keyword density, unique content, inbound links, social media integration, and more.
- Paid results or rankings are the result of just that: paying for positions in search results. Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content web sites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads, in the internet marketing services world, are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.
Simply complete our contact form or call us at (704) 545-2868 ( toll-free (866) 397-7962). We'll be glad to discuss and create a SEO proposal package that works for you. With Synchronicity, you can be assured that your affordable web interactive solution will be just as technologically sound and visually captivating as it is user and search engine friendly.