Great web sites don't happen by accident. They are the result of an intelligent process involving identification, creativity, ingenuity, and good old fashioned sweat.
Great web sites don't happen by accident. They are the result of an intelligent process involving identification, creativity, ingenuity, and good old fashioned sweat. Plan the work and work the plan. We combine this system with experience and talent to develop web sites that do what they were intended to do. Whether it's to increase brand visibility or sell a product online, the technical and marketing elements to help you to succeed online will be in place using our proven directives.
We ask questions and listen. We gather as much information as necessary. We discover your competitors, research your industry, and get to know your company and your goals. We discover and identify personas, the people that will actually use to utilize your web site. And we set up a project communications system using our online project management tool.
~ Deliverables may include: creative brief, secure online project management set up, more.
In this phase we begin to formulate and share with you a direction. We plan the site navigational and functional design based upon your content and products, types of visitors, special functions, goals, industry, and your target demographics. Think of this stage as the blueprints.
~ Deliverables may include: technical requirements document, information architecture plan / site map document, search engine / marketing strategy brief, content development
We begin to focus on both your actual site design and how it will be received by search engines and customers alike. Now the mouse actually hits the paper as we create mock-up designs, wireframes and prototypes (if needed) to allow both of us to begin to get a visual sense of how the site will look, feel, work, and flow. We share these visual designs with you to get your input and feedback. We make adjustments. We then finalize the visual designs. You now have a very good sense of how the basic web site pages will appear.
~ Deliverables may include: mockup designs, wireframes, prototype
We are now at the building phase. The site is coded and programmed. The system is tested and is ready for all of the pages to be built and the final content applied. If your site is a CMS (content management system) we will conduct your training to teach you how to maintain your new site. We integrate any social networking tools. We also apply the final search engine strategies and prepare the site for launch.
~ Deliverables may include: staging area set up, hosting set up, site build, content management system build/customization, special functions integration, social media integration/set up, systems training
We're almost there! We test the site, make any adjustments, and prepare the site for launch. Think of this as the quality assurance stage. When you are ready, we take the necessary steps and launch the site live to the world.
~ Deliverables may include: usability testing, domain adjustments, tracking and analytics integration, soft launch, sign-off document
We're not finished yet. To be successful, we encourage you to continue to work with us to market your web site with regards to search engines. We apply various techniques to help market your site online as well as achieve strong search engine rankings. We then make adjustments to help increase the number of visitors to your new web site and your ROI.
~ Deliverables may include: monthly search engine strategies and services (review, adjustments, and reports)