Home Capabilities Digital Marketing & Lead Generation

digital marketing Charlotte

Planning & Performance

We understand there is no such thing as a one-size-fits-all when it comes to marketing. What works for one client may not work for another.

Our approach to marketing is centered around data and understanding what appeals to your customers and prospects. Through strategic content planning, our team will implement multi-channel marketing strategies that align with your business goals.

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Content Marketing

How can content marketing strategies help you?

  • Blogs: One of the most important factors in strong SEO results is focused on your site producing new, original, keyword-focused content.
  • White Papers: When there’s a topic that lends itself to a more in-depth discussion, white papers can give you the space to expand while growing your email list in the process.
  • Case Studies: Show your prospective customers the breadth of your abilities by producing case studies highlighting the unique and out-of-the-box thinking that has produced results for others.
  • Video: Audiences are increasingly looking for more video- and audio-based content to fit with their consumption habits.

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Multi-Channel Marketing

Utilizing multiple different channels to deploy digital marketing campaigns is what helps set us apart from the competition. Our team has the expertise to combine online paid advertising strategies with the latest best practices for reaching your target digital audience.

Our paid advertising strategies include the use of pay-per-click, retargeting, paid social media ads, display advertising, video advertising, and more.

With paid digital advertising, our goal is to generate awareness of your company and the products and services you offer to your customers. This is a quick and easy way to get your name in front of as many potential customers as possible.

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Account Based Marketing

The concept of Account-Based-Marketing or ABM, is to create highly personalized campaigns that reach your ideal accounts.

For example, take your “dream” account and think about how amazing it would be if you could get your brand and messaging in front of them. Well, you can.

That’s what ABM is all about. We will create strategic campaigns and develop and distribute personalized, compelling content targeted to your user/buyer personas working at your “dream” account.

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Social Media

We provide a full range of social media management services from content strategy, creation, execution, and growth.

  • Strategy -  While collecting and analyzing data on your social media channels we can determine the best approach to build your brand to increase exposure and gain customers.
  • Content Calendar -  Quality over quantity is key. We produce content of value that delivers to your target audience(s). A thorough and organized content calendar will help ensure consistent content posts parallel across social channels.
  • Social Monitoring & Listening -  The best brands are the ones who not only push out strong content but also listen and engage with content coming in from their audience.

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Ongoing Social Media Services 

  • Community engagement and management
  • Benchmark metrics
  • Monitor trends
  • Monitor competitors activities
  • Monitor brand and related topics
  • Reputation management

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What's Next?

Sales & Marketing Automation

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