Our digital marketing blog.

We like to write industry-related posts.


7 Common Mistakes Businesses Make at the New Year

Jan 13, 2022, 10:50 AM

The beginning of a new year is the perfect time to refresh the strategies and procedures that will carry your business toward its goals. Here are 7 common mistakes businesses make when at the New Year.

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5 Tips to Increase Your Sales This Year

Jan 13, 2022, 10:37 AM

The new year is here and it's time reevaluate your sales goals. Here are 5 things your business can do to increase your sales this year.

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INFOGRAPHIC: 5 Ways to Improve Your Website User Experience

Jan 6, 2022, 11:37 AM

Having a good user experience is critical to keep your website in good health and standings with the search engines. Here are 5 ways you can improve your website user experience.

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5 Web Design Trends to Expect in 2022

Dec 27, 2021, 10:43 AM

It's important to stay ahead of your competition, especially when it comes to your company's website. Here are 5 web design trends will can expect to see in 2022.

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How B2B Marketing Will Change In 2022: 4 Useful Tips

Dec 27, 2021, 10:17 AM

COVID-19 has changed the way businesses interact with customers. It's important to evolve your marketing strategy so that you reach potential customers and stay ahead of the competition. Here are some of the B2B marketing changes your company should prepare for.

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How to Create White Papers that Convert

Nov 17, 2021, 1:37 PM

White papers are very effective pieces of content if created and distributed properly. Here's a guide on how B2B companies can create compelling white papers that convert.

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How Design is Used in Marketing

Nov 17, 2021, 12:56 PM

Design is more than just web design; it's a strategy that needs to be incorporated in all aspects of digital marketing. From content pieces such as infographics and whitepapers, design is used with a purpose. Here's an overview on how design is used in digital marketing.

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Understanding Digital Marketing for B2B Businesses

Oct 19, 2021, 12:37 PM

Digital marketing strategies vary from industry to industry. Discover how to effectively implement a digital marketing strategy and plan for your organization that will generate more leads and increase sales.

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Understanding Marketing for the Sales Director

Oct 19, 2021, 12:19 PM

Marketing and sales work together to complement efforts in both departments of an organization. Here's how sales directors can better understand how and why marketing is essential to drive more business and sales.

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7 Things Your Company Can Do To Support the Buyer's Decision

Sep 13, 2021, 9:04 AM

While the buyer's journey may be wildly different from one business to another, there are some steps your company can take to support any decision-making process. Here are seven suggestions that can help you close more sales.

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7 Factors that Influence the Buyer’s Decision in B2B Sales

Sep 7, 2021, 9:50 AM

Covid-19 has had a tremendous impact on how buyers are making purchasing decisions. Here are 7 factors that, in our current state of the world, are influencing the buyer's purchasing decisions in B2B sales.

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A Complete Overview of LinkedIn Ads

Aug 23, 2021, 9:10 AM

LinkedIn is a great platform for businesses to increase their company presence online and generate new business. Discover this complete overview of LinkedIn ads and learn how this platform can help your company grow.

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Best Practices for Your Company to Use on LinkedIn

Aug 10, 2021, 10:26 AM

LinkedIn is a critical tool companies can and should be using to connect and engage with customers and potential customers. Here's a guide on LinkedIn best practices your company should follow to ensure you're utilizing LinkedIn to its full potential.

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How Your Website Speaks with Search Engines

Jul 6, 2021, 9:31 AM

Understanding how search engines speak with websites is a necessary component to ensure your webite is fully optimized. Here's a guide on how websites and search engines interact and things you can do to make sure your website is being understood.

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Why Your Marketing Should be More than Just a New Website

Jul 1, 2021, 2:36 PM

Digital marketing is much more than creating and launching a new website. Discover this guide to learn the additional steps your company needs to take to ensure your digital marketing efforts are reaching your target audiences.

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INFOGRAPHIC: Do's and Don'ts of Email Marketing

Jun 14, 2021, 10:19 AM

Email marketing involves a great deal of strategy and planning in order to be effective and yield the results you need. Here's a detailed guide on the Do's and Don'ts of email marketing.

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A Guide to Creating Email Templates that Convert

Jun 14, 2021, 9:42 AM

Email marketing is more than clicking send, there are may important factors that need to be considered to ensure your messages are converting. Here's a guide on how to create different email templates for different types of emails to ensure they convert.

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How to Create an Email Subject Line to Get Your Message Read

Jun 9, 2021, 9:10 AM

Email marketing campaigns are only effective if people open the email. Hetre's a detailed guide on how to create an email subject line that will increase open rates to get your message read.

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How to Effectively Distribute Your Content

May 27, 2021, 8:52 AM

Once you've created valuable content for your current and potential customers, it's important to have a clear, defined strategy on how to distribute it to ensure your users will see it. Here's how to effectively distribute your content to get the results your company needs.

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How to Create Content that Your Reader’s Want to See

May 27, 2021, 8:40 AM

Creating engaging and interesting content that your readers actually want to see and find valuable can be a challenge for many businesses. Here's a guide on how to create content that your current and potential customers will find valuable.

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How to Adjust Your Sales and Marketing to Match the New B2B Customer Behavior

May 13, 2021, 1:32 PM

It is no surprise that the COVID-19 pandemic has changed behavior patterns for consumers and customers. Here's a detailed guide on how your company can adjust your sales and marketing strategies to align with these new purchasing behaviors.

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How to Humanize Your B2B Sales and Marketing Efforts

May 11, 2021, 10:58 AM

As the COVID-19 pandemic continues, both professional individuals and corporations have seen a transition with professional networking. Here are some major ways networking has changed and what it means for businesses.

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INFOGRAPHIC: Steps to Creating User Personas

Mar 24, 2021, 10:37 AM

Creating user/buyer personas should be the first thing marketers do when creating a marketing strategy. Discover this detailed guide on how to create user personas so your marketing efforts reach your target audience(s).

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Is Social Media Helpful for Manufacturing Companies?

Mar 24, 2021, 10:09 AM

We hear this question a lot - is social media actually helpful for manufacturing companies? The simple answer is yes, it is critical. Read on the learn how and why social media is so important for manufacturing companies.

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A Guide to Deep Cleaning Your Website

Mar 10, 2021, 10:43 AM

Much like cleaning your home or office is a part of your everyday life, so should cleaning your website. Deep cleaning your website can fix website issues, improve the user experience, and increase your rankings with search engines. Here's a guide on how to deep clean your website.

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A Guide to Creating User/Buyer Personas

Feb 24, 2021, 11:00 AM

Understanding the importance of identifying user/buyer personas is critical to your marketing success. Here's a guide on how to create user/buyer personas so you can be assured your marketing efforts will reach your target audience(s).

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How to Use Functions of Your Marketing Automation Tool for Other Parts of Your Business

Feb 11, 2021, 9:33 AM

Marketing automation is more than just email marketing. There are other functions this technology offers that allows businesses to improve internal operations and become more successful. Here's how you can use other functions of your marketing automation tool to improve efficiencies.

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How Marketing Budgets are Changing in 2021

Jan 28, 2021, 7:47 AM

As things took an unexpected turn in 2020 with COVID-19, companies had to adapt and reallocate budgets to stay afloat. Here's how businesses marketing budgets are changing in 2021.

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A New Year, a New Website: 4 Questions for Updating Your Website

Jan 13, 2021, 10:39 AM

It's 2021, there are so many new web design trends and features that companies are utilizing on their site. How does your site stack up to your competitors? Here are 4 questions to ask to learn if you're ready for a new website.

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7 Things Manufacturers Must Have On Their Website in 2021

Jan 7, 2021, 10:27 AM

Here are 7 web design elements that manufacturers need to have on their website to keep up with the competition.

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Why You Should Hire a Professional Social Media Team

Dec 28, 2020, 10:11 AM

Social media marketing can be a highly effective way to reach new customers and broaden your company's online presence. Here's why you should hire a professional team to manage your social media rather than managing this in house.

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How to Prepare for a Sales Member Leaving Your Company

Dec 2, 2020, 1:07 PM

Increased turnover rates within sales departments are common among businesses. Here are 5 ways you can prepare your company when sales members leave to ensure successful transitions.

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Profit and Loss: Why Your Sales Are Down

Oct 22, 2020, 10:06 AM

If your sales are down, take a thorough look into your marketing and sales teams and identify any problem areas that could be costing you sales. One of the top reasons companies experience lower sales is due to poor internal communications and processes.

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The Art of Assigning a Lead

Oct 20, 2020, 8:44 AM

There are multiple factors to consider when creating your strategy for assigning leads within your organization. Here's how and why assigning leads is critical for your organization's success.

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A Marketer's Guide to LinkedIn Best Practices for Businesses

Sep 22, 2020, 3:00 PM

LinkedIn is predominantly used for B2B marketing efforts. Here is a complete guide for businesses on LinkedIn best practices.

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How to Simplify the Marketing Automation On-boarding Process

Sep 15, 2020, 11:00 AM

Adopting new marketing automation technology can be an overwhelming. Here are ways to simplify the on-boarding process.

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Social Media for Businesses: Everything You Need to Know

Sep 9, 2020, 11:45 AM

Establishing and maintaining a strong social media presence is a critical component of a digital marketing strategy. Here is everything you need to know about social media for businesses.

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What Does Web Caching Really Mean?

Aug 26, 2020, 2:30 PM

Have you ever wondered why you aren't seeing the latest updates and changes that were made on your website? It can be due to your cache. Read on to learn what web caching really is.

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Software Integrations: 7 Questions to Ask to Ensure Technology is Fully Integrated

Aug 14, 2020, 9:21 AM

Discover what it means to have your technology and systems fully integrated and how it can help your business operations.

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Sales And Marketer's Guide To Virtual Events

Jun 25, 2020, 9:46 AM

It’s no secret that physical events offer a terrific opportunity for marketers to make face-to-face interactions with peers, vendors, and often prospects.

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How to Reshape Your Events Strategy with Digital Marketing

Jun 15, 2020, 9:40 AM

One of the most negative impacts of the Coronavirus pandemic has been the massive cancellation and postponement of events. These include trade shows, conferences, symposiums, festivals,

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INSIDER: A Marketer's Guide to Different Customer Relationship Management (CRM)Platforms

May 28, 2020, 9:29 AM

Most Popular CRMs in the Marketplace There is no doubt that the Customer Relationship Management industry has exploded in recent years. In fact, the global research and advisory firm,

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INSIDER: A Marketer's Guide to Different Marketing Automation Platforms (MAPs)

Apr 29, 2020, 9:23 AM

In the competitive world of business tools, marketing automation platforms have leapt to the front of the pack: 51% of companies are currently using them. Marketing based on “gut

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Choosing the Right CMS and eCommerce Platform

Apr 15, 2020, 9:12 AM

Content management system (CMS) platforms serve a critical role in digital marketing and eCommerce. They provide a powerful tool for publishing and managing content that you can use to

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How Your CRM Can Lead To High Growth In 2020

Mar 23, 2020, 9:05 AM

Whether you are a small or large enterprise, you are probably always wondering how you can grow your business and keep it viable. You know that you have to invest a lot of time and

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Why We Became A Virtual Agency - Think Sync!™

Mar 9, 2020, 8:59 AM

As we enter into a new year and a new decade for that matter, Synchronicity thought it would be a good time to take stock of who we are as a company and where we want to be.

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Understanding the Importance of Enhancing SEO Through Semantic HTML

Feb 25, 2020, 8:54 AM

Everyone knows the importance of enhancing search engine optimization (SEO) through keywords, but relatively few people are aware of the SEO benefits of using semantic HTML. In fact,

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The Ultimate Guide to Remarketing & Retargeting Ads

Nov 25, 2019, 1:02 PM

If you are running an online business or using your web presence as the primary way to attract new customers, everything is about conversions.

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What’s an SEO Audit, and Why Do I Need One?

Jul 10, 2018, 1:08 PM

The all-consuming SEO Audit: what the heck is it, and why should your business care?

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"Should My Business Have More than One CRM?"

Apr 13, 2018, 1:01 PM

Integrating Customer Relationship Management software into your business can be a game-changer. A great CRM is like a state-of-the-art espresso maker. You never really knew you needed it before but now? You can’t imagine life without it.

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CTA Mapping: What it Means and Why it Matters

Nov 21, 2017, 1:22 PM

CTA Mapping is shorthand for “call-to-action mapping.” It’s a crucial component of any online lead generation strategy but it’s often overlooked.

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Landing Pages 101 for Manufacturers

Oct 9, 2017, 1:04 PM

You see, great landing pages convert visitors into clients. They inform, they intrigue, and they incentivize. That’s their job and when done well, landing pages are one of the hardest-working tools in your inbound arsenal.

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The Inside Scoop on Sync’s Vermont Satellite Office

May 19, 2017, 1:04 PM

Today, Sync’s satellite office in VT still offers some of the most comprehensive, affordable digital marketing solutions in Vermont with a specialty in manufacturing and small-business marketing.

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How to Design a Successful Website for Your Manufacturing Company

Mar 30, 2016, 1:01 PM

The sales process for companies in the manufacturing industry is changing. While manufacturers are placing an emphasis on developing cutting edge processes and products, their lack of innovation in their marketing and sales strategy makes it difficult to keep up with the growing online market.

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Questions to Ask a Digital Marketing Agency Before Signing on the Dotted Line

Feb 12, 2016, 1:04 PM

So, you’ve come to the realization that you need your website to not just be a place for visitors to gather information on your company and go elsewhere.

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Choosing a CMS: 5 Differences Between WordPress & Concrete5

Jan 18, 2016, 1:00 PM

So you need a website, but you’re not sure which CMS or content management system option will best serve the online needs of your business or organization. A friend told you that what you need is a WordPress website.

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Creating Sitemaps: A Plan or Destination?

Oct 23, 2015, 1:00 PM

Visually speaking, a sitemap is typically represented by labeled boxes, guiding lines and arrows. On a deeper level, a sitemap is just that, a map.

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How Digital Marketing Helps Your Sales Team Close Deals Faster

Sep 14, 2015, 1:03 PM

We all know of the battle between sales and marketing. Sales typically complains that marketing isn’t generating enough quality leads,

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