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A website redesign might sound like a no-brainer, but there are important considerations. A major redesign will impact SEO. It takes time, money and can lead to customer confusion.
At the same time, if a website is long overdue for a redesign, lost sale opportunities, frustrated customers and possible security issues could be standing in the way of your digital success.
These four questions will help you understand why redesigns are important to maximize your online customer experience and become online lead generating machines.
If it's been more than five years since your last redesign, your website might as well sign up for AARP - it's old. This could result in any of the following:
If you're using a common content management system (CMS) like Wordpress or Concrete5, an update might be as easy as picking a new theme then updating information. If the website is created by a third-party, a full-fledged redesign will be required to make the necessary updates your site will need to stay in the game.
No website check is complete without a look at security. Website security is not just about preventing hacks. Security includes content backups, user permissions and privacy. Website security protocols include:
One of the most important questions to ask when evaluating a website - is it mobile first? Designing for mobile users was a "nice to have" feature a few years ago, now it's vital for every website, app, and online tool. Mobile traffic now makes up more than 50 percent of overall internet traffic. Google and other search engines have taken this into account. In 2019, Google announced that mobile-first indexing would be applied to all new websites, and older websites would be moved over to mobile-first over time. In March 2020, they announced mobile-first indexing for all websites starting September 2020. Google's website crawlers look at the mobile version of websites first. If the mobile version is missing content or not working, it's SEO is negatively impacted. There are built-in tools to determine your site's mobile-friendliness, including a free website checker from Google. Along with mobile preview tools and other CMS plugins.
Another trend that works alongside mobile-first is the concept of responsive design. This means a website will adjust to any screen size or resolution. There's a wide range of tablets, smartphones and screens for internet usage. Initially, developers had to maintain a mobile and desktop version of a website. This becomes tedious and expensive. Using responsive design lets you have one website that works across all screen types.
Website load times have always been a significant factor in determining the quality of a website. The rise of mobile has heightened its importance. According to a Google study, a mobile page that loads in one to three seconds increases the bounce probability by 32 percent, if the page loads in one to ten seconds, the bounce probability increases by 123 percent.
The Google PageSpeed Insights test and Pingdom Tools provide load time analysis. Poor load times are attributed to server issues, faulty coding, oversized image or media files and more. These issues must be addressed during the redesign process to ensure your website is fully optimized for the search engines and end-users.
Still not sure if your site needs a redesign? Contact us today for a free evaluation.
15720 Brixham Hill Ave.
Charlotte, NC 28277