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Landing pages are the bread-and-butter of your digital marketing strategy. You see, great landing pages convert visitors into clients. They inform, they intrigue, and they incentivize. That’s their job and when done well, landing pages are one of the hardest-working tools in your inbound arsenal.
For manufacturers, landing pages are so important. Manufacturing is incredibly segmented and audience pools are highly-specific. Bringing the right people to the right content is paramount for turning qualified leads into sales. Sync builds landing pages for dozens of manufacturing clients, among lots of other digital marketing activities. Here’s what you need to know.
As a general rule, landing pages accomplish one purpose: to capture a lead’s contact information or, even better, to convert the lead right then and there. In manufacturing, landing pages are used to both to build a digital marketing list for future efforts and to act as one-off conversion tools.
All landing pages are not created equal; what each page offers is specific to who it’s designed to reach and the action you want them to take. Landing pages can have lots of written content or none at all. They can feature a moving video or just a gallery of pictures. They can be incredibly specific or noncommittally general.
What should all manufacturing landing pages include? The typical LP should include the following:
Wondering how landing pages fit into your overall marketing strategy? Synchronicity can help. We’re experts at driving qualified leads for manufacturing companies and we can make a mean landing page, too.
Reach out to Sync to talk landing pages. (See? ←There’s your call to action!)
15720 Brixham Hill Ave.
Charlotte, NC 28277