We like to write.
Usually industry-related.
Always keyword-optimized.


A Guide to Creating User/Buyer Personas

Feb 24, 2021, 11:00 AM

Understanding the importance of identifying user/buyer personas is critical to your marketing success. Here's a guide on how to create user/buyer personas so you can be assured your marketing efforts will reach your target audience(s).

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CTA Mapping: What it Means and Why it Matters

Nov 21, 2017, 1:22 PM

CTA Mapping is shorthand for “call-to-action mapping.” It’s a crucial component of any online lead generation strategy but it’s often overlooked.

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Landing Pages 101 for Manufacturers

Oct 9, 2017, 1:04 PM

You see, great landing pages convert visitors into clients. They inform, they intrigue, and they incentivize. That’s their job and when done well, landing pages are one of the hardest-working tools in your inbound arsenal.

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